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traditional online marketing. From this traffic, interested parties and potential buyers can be reached with accurate and highly original imagery. That's not all. These selected users must be loyal: they will no longer be able to wait for simple updates of posts, articles, information; they will be looking for immersive stories, complete and captivating experiences. In fact, we think that especially in the early days of the Metaverse, users will be attracted by the possibilities, opportunities and novelties that are offered to them.

I t will take a long time (maybe decades) for life to assimilate into the metaverse lifeforms. What risks threaten marketing in the Metaverse? Two main risks threaten Job Function Email Database marketing in the Metaverse: one directly related to advertising and marketing, and the other to potential buyers. many big names are stepping up to build a giant virtual marketplace where they can buy intangible goods and services. This is no joke or fantasy! Let's think about how tech giants have confidently approached the world of cryptocurrencies in recent years, and the value of applications developed by individual programmers, who then become part of programming giants.

This is a qualitative leap, with unimaginable consequences: the more important the Metaverse becomes in our lives, the greater the value of the NFTs available within it. We cannot think of them as products reserved for giants living in the Metaverse: virtually anyone can interpret their products as NFTs and sell them, offer them, advertise them; especially in the field of online marketing and services. However, the main question remains a legal one:

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