Fell Across All Phone Number Database Device Types

RituKhatun

Ultimately, retail Google search spend growth decelerated phone number database just a point to 15% Y/Y. Many retailers found success in reaching holiday customers with Google’s Local Inventory Ad (LIA) format, which saw it’s share of Google Shopping clicks rise throughout the quarter and peak three days before Christmas. Similarly, clicks phone number database from Google Maps ads hit their phone number database quarterly high on Christmas Eve. YouTube was another bright spot for overall Google ad spending, as advertiser investment in the platform rose 43% Y/Y. For brands running both YouTube and Google search ads, YouTube accounted for 26% as much ad spend as Google search ads in Q4.

As Amazon entered Q4 2019 with a larger presence in Google’s Shopping listings, other advertisers turned to Amazon’s ad platform to boost their Q4 sales. Spending on Amazon Sponsored Products ads rose 63% Y/Y as advertisers phone number database saw sales produced by the format rise 106%. Amazon ad spending growth had slowed in late 2018 as advertisers sought out a higher ROI from the platform. Those ROI gains continued into Q4 2019 even as ad spend growth has reaccelerated. Spending growth for Facebook was also higher phone number database in Q4 2019, with spend up 15% Y/Y, excluding Instagram ads.




Instagram itself delivered a 38% Y/Y increase in ad spend, among brands advertising on the phone number database platform since Q4 2018. q4-2019-dmr-social-instagram-growth Instagram has also seen more advertisers come on board in the past year, as brands have increasingly seen it as a best practice to optimize across all of Facebook's platforms. For advertisers running ads on both phone number database Instagram and Facebook in Q4 2019, Instagram accounted for 27% of total Facebook ad spend, up from a year earlier. Finally, organic search visit declines steepened in Q4 as traffic, including phones.