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TikTok prepares Live Studio, a tool to compete with Twitch









TikTok is the social network of the moment, thanks to its millions of global users, who are mostly teenagers or young adults. But streaming is also popular in this niche , with platforms such as Twitch or YouTube  at the forefront of this live broadcast format.

As a result of all this, it seems that the platform of Chinese origin wants to get on this train and conquer this market. And to do this, the company is currently testing TikTok Live Studio , a desktop software Email Data with which those TikTok users who want to broadcast live can do so without any problem from their computer, in what represents a surprising twist to the usual approach. mobile of this social network born as an app.

The test is currently being done with the version of this platform for Windows , so, at least for now, there is no version developed for macOS.

TikTok makes the leap to streaming
The dynamic would be that, once the program has been downloaded and installed on the computer, it would allow users to log into their TikTok accounts and stream their broadcasts directly on TikTok Live. Additionally, in the program, users will be able to communicate in real time with their followers through the chat window integrated into this application.

Likewise, TikTok Live Studio will allow users to broadcast from their mobile phones, computers and video game consoles. At the moment, this platform is available and being tested by a select group of users in some markets.

Unlike Twitch, YouTube or even Facebook Gaming, TikTok Live Studio could benefit its users with the possibility of providing tools that motivate content creators to stay on said platform, instead of inviting their audience to watch their broadcasts. in those other services . Judging by the first leaked promotional images, which were shared by specialized journalist Zach Bussey and show its possible appearance, it seems that the Asian company is seeking to attract regular video game streamers.

However, one of the objectives that TikTok sets itself by testing this software is to see how content creators make use of this tool and its features. The Asian company states that TikTok Live Studio is not yet guaranteed to launch, but if it does, they will be able to study what the application is for creators, so that they can later adapt it to those cases.

If officially launched, the TikTok Live Studio software could mark a significant change in regards to the Chinese social network's streaming strategy, since instead of focusing on implementing a tool that allows users to stream from the mobile, seeks to focus on expanding that focus to include video game streaming, so that the platform can compete head-to-head with the rest of the aforementioned platforms.

A moment of change in the world of streaming
It should be remembered that content creators already use tools related to TikTok live broadcasts to monetize their content and increase their follower numbers. These tools allow them to receive donations from their audience, in addition to scheduling events, holding question and answer sessions, streaming with other users, filtering keywords and even assigning a user as a live moderator.

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