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The buyer persona is the basis of this type of marketing strategies

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The ultimate goal of all companies and businesses is to transform leads into customers. But at the same time build loyalty in such a way that it is the customer who looks for your products and not the company who looks for the customer. How do I create the best Inbound strategy? Once you are clear about what resources and budget you have. The first thing you must do to develop an efficient Inbound Marketing strategy should be to define the objectives you want to achieve with it and with the rest of the strategies that make up your marketing plan.

When setting goals, the next thing to do may be to start by evalu Turkey Phone Numbers 32 Million List ating the capabilities of your website. For example, to attract visitor traffic or convert leads or potential clients. Or even close commercial sales. Some of the indicators (KPI'S) that you can analyze to establish your objectives are: Number of monthly visits. Number of leads (emails) or monthly conversions. Traffic sources: Social Networks, Blogging (Guest Post), SEO, Adwords, Email Marketing, Direct. After establishing your objectives, you need to define the characteristics of your ideal buyer.




Since it will allow you to know exactly the needs of your ideal buyer and the most appropriate way to communicate with them and sell your product. The best way to create a Buyer persona is to answer a series of questions that help you put yourself in their shoes, or rather, to think in the same way as your ideal client. These questions will depend on the business as well as the product or service offered.


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